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Signal / Noise

For marketers who are trying to navigate AI without losing their minds.

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Articles

Profound Says You Need a Marketing Engineer. I Disagree.

Apr 17, 2026

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3 min read

Profound Says You Need a Marketing Engineer. I Disagree.

Because You Probably Already Have Her.

Apr 9, 2026

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7 min read

Claude flagged this as a malicious prompt. It came from a brand's own website.

When AEO/GEO playbooks are everywhere - how do you know what actually works?

What does AI think of your pricing page?

Apr 3, 2026

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6 min read

What does AI think of your pricing page?

It's worse than you think.

Issue #1

+2

Marketing is the most AI-fried job.

Mar 26, 2026

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8 min read

Marketing is the most AI-fried job.

I have a theory about why.

Apurva Luty